Privacy Policy

Last updated: 21 December 2025

ApexQA ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website https://www.apexqa.co.uk/ or engage with our services.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Company name: ApexQA
Website: https://www.apexqa.co.uk/
Email: info@apexqa.co.uk
Business address: 4th Floor, 18 St. Cross Street, London, England, EC1N 8UN

If you have any questions about this policy or how we handle your data, you can contact us using the details above.

2. Personal Data We Collect

We may collect and process the following types of personal data:

a) Information you provide directly

  • Name

  • Email address

  • Phone number

  • Company name

  • Any information you include when contacting us via forms, email, or phone

b) Technical and usage information

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent on our website

This information is collected using cookies and similar technologies (see Section 7).

3. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To respond to enquiries and contact requests

  • To provide and manage our services

  • To improve our website and user experience

  • To communicate with you about our services where relevant

  • To comply with legal or regulatory obligations

We do not sell or rent your personal data to third parties.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your data:

  • Consent – where you have explicitly agreed (e.g. submitting a contact form)

  • Legitimate interests – to operate and grow our business while respecting your rights

  • Contract – where processing is necessary to deliver services

  • Legal obligation – where required by law

5. How We Store and Protect Your Data

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure.

Your data is:

  • Stored securely

  • Accessed only by authorised individuals

  • Retained only for as long as necessary for the purposes outlined in this policy

6. Data Sharing

We may share your data only where necessary, for example with:

  • IT and hosting providers

  • Analytics providers (e.g. website performance tools)

  • Professional advisers (legal, accounting) where required

All third parties are required to respect the security of your data and process it in accordance with the law.

7. Cookies

Our website uses cookies to:

  • Ensure the website functions correctly

  • Analyse website traffic and usage

  • Improve performance and user experience

You can control or disable cookies through your browser settings. For more information, please see our Cookie Policy (if applicable).

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Request data portability

  • Withdraw consent at any time

To exercise any of these rights, please contact us using the details in Section 1.

9. Data Retention

We retain personal data only for as long as necessary:

  • Enquiry data: up to [e.g. 12–24 months]

  • Client data: for the duration of the contract and as required for legal or accounting purposes

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Complaints

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Website: https://ico.org.uk/

If you have any questions about this Privacy Policy, please contact us.